YEAR IN BOOKS REVIEW Nielsen

Year In Books Review Nielsen-Free PDF

  • Date:25 Oct 2020
  • Views:1
  • Downloads:0
  • Pages:19
  • Size:919.83 KB

Share Pdf : Year In Books Review Nielsen

Download and Preview : Year In Books Review Nielsen


Report CopyRight/DMCA Form For : Year In Books Review Nielsen


Transcription:

2015 YEAR IN REVIEW TIMELINE 03,CONSUMPTION CHARTS 04. Total Books Market 04,2015 in Digital 04,Breakdowns by Vintage Format and Channel 06. Genre Category Growth 08,A Look at the Christian Market 09. BESTSELLERS 10,BOOK READER INSIGHTS 12,Demographics 12. Book Discovery 14,SOURCES 15, AUTHOR FEATURES HARPER LEE GO SET A WATCHMAN AND PAULA.
HAWKINS THE GIRL ON THE TRAIN 16,2 year in books review 2015. 1 2015 Year in Review Timeline, January Paula Hawkins debut psychological thriller The Girl on the Train is published January. 13 th and goes on to sell a combined 3 7m print eBook units in 2015 The film adaptation. will be released in October 2016, April Sales increase 16 in the week leading up to Easter with children s up 31 on the prior. week an additional 1 3m kids books sold than the week prior. June E L James new Fifty Shades title Grey is published June 18 th and sells 1 4m combined print. eBook units in the month alone, June Penguin Random House signs a deal with Amazon becoming the last of the Big 5. publishers to sell eBooks in a version of agency pricing. July Harper Lee s Go Set a Watchman is released on July 14 th and sells 747 000 print copies. in its first week Watchman is the 1 bestseller of the year. September Perseus Books announces plans to sell Hachette will eventually buy Perseus in Q1 2016. September Best selling women s fiction author Jackie Collins dies Her print book sales jump 300. in the week following her death, September Oyster once called the Netflix of book subscriptions shuts down As a result.
subscriptions fall from 10 of eBooks purchased in 2014 to 5 in 2015. September Nielsen Book hosts its second Children s Book Summit at Convene in NYC. October Sales of Johanna Basford s third book Lost Ocean released this month shows adult. coloring books have arrived as an important new genre Basford s three coloring books. combined sold 2m copies in 2015, October Nielsen Book hosts its first Christian Book Summit in Nashville where we unveiled 4 key. segments of American Christians to help publishers better target their marketing and sales. November Abrams releases the 10 th book in Jeff Kinney s Diary of a Wimpy Kid Series which sells. 315 000 print copies in release week Old School becomes the 2 bestseller in 2015 with. only 2 months of sales, November Ta Nehisi Coates wins the non fiction National Book Award for his moving memoir on. race Between the World and Me, November Book sales are up 12 the week of Black Friday November 27 on the prior week with. mass merch sales up 31, December Holiday book purchasing resulted in 115m units sold in December alone accounting for. 18 of total 2015 sales,Copyright 2016 The Nielsen Company 3.
2 Consumption Charts, BookScan s total print book sales of 653 million units were up 2 8. in units from 2014 On the flip side traditionally published eBooks. were down 13 in units according to PubTrack Digital which. tracks POS data through publishers for approximately 85 of the. traditionally published eBook market,69 165 242 234 204. 718 651 591 620 635 653,yr 2010 yr 2011 yr 2012 yr 2013 yr 2014 yr 2015. Source BookScan PubTrack Digital,EBOOK SHARE, EBook sales tracked by Nielsen PubTrack Digital were down from 27. of the total market in 2014 to 24 of the total market in 2015 Of. course certain categories had a larger representation in digital such. as Romance with 60 eBooks and Thrillers with 51 eBooks in 2015. 9 20 27 28 27 24,yr 2010 yr 2011 yr 2012 yr 2013 yr 2014 yr 2015.
Source BookScan PubTrack Digital, 2015 PT Digital figures are weighted to ref lect panel changes. ADULT ADULT JUVENILE JUVENILE,NON FICTION FICTION FICTION NON FICTION. Source BookScan PubTrack Digital,4 year in books review 2015. SELF PUBLISHER SHARE, According to Books Consumers self published eBooks accounted. for 12 of eBook purchases in 2015, The growth in self publisher and small publisher eBook share came.
at the expense of the Big 5 publishers,BIG 5 PUBLISHER Self Published SMALL PUBLISHERS. EBOOK SHARE EBOOK SHARE EBOOK SHARE,2012 2013 2014 2015. Source Books Consumers, Based on manual coding of authors publishers by Nielsen. EREADING DEVICES, Books Consumers also shows a notable shift in eBook downloads. to smartphones at the expense of eReaders and Tablets. 9 1 8 5 7 5,KINDLE KINDLE iPAD SMARTPHONES NOOK DESKTOP.
EREADER FIRE TABLET TABLET EREADER LAPTOP,Source Books Consumers. Copyright 2016 The Nielsen Company 5,MEDIAN EBOOK PRICES. The chart below shows that the median price paid for an eBook. as reported by Books Consumers respondents has increased to. nearly 10 during 2015 as the Big 5 regained more control over. their market pricing Meanwhile the price paid for self published. eBooks dropped in recent quarters to a median price of around. 2 50 The rise in prices for traditionally published eBooks has likely. propelled the shift toward purchasing self published eBooks. ALL EBOOKS,SELF PUBLISHED, q1 13 q2 13 q3 13 q4 13 q1 14 q2 14 q3 14 q4 14 q1 15 q2 15 q3 15 q4 15. Source Books Consumers,Format breakdown, Trade paperback hardcover and board books all saw growth in 2015. Board books saw 19 growth in 2015 on 2014,204 2014 2015.
TRADE EBOOK HARDCOVER MM PAPERBACK Board BOOK,Source BookScan PubTrack Digital. 2015 PT Digital figures are weighted to ref lect panel changes. 6 year in books review 2015,Backlist vS frontlist,Backlist titles defined as published more than 12. months in the past represented 57 of all print book. sales in 2015 2014 276 359, Backlist sales in 2015 grew 4 3 over 2014 compared to FRONTLIST. flat frontlist sales 2015 278 375,Source BookScan,CHANNEL BREAKDOWN. Continuing a trend seen in previous years there was a further decline. in the unit market share of chains and mass merchandisers while. independents and e tailers grew theirs,40 20 10 6,INDEPENDENTS MASS.
E TAILERS CHAINS OTHER MERCH,BOOKSTORES,Source Books Consumers 2015. CATEGORY TRENDS, Non fiction was the highlight of 2015 with 12 48 9 54 6 11 7. growth in children s non fiction and 7 growth in 138 7 141 7 2 1 non fiction. adult non fiction,171 4 FICTION, Juvenile Fiction overall including Young Adult 176 7 3 0. titles declined 3 in 2015 due to a wildly Juvenile. successful previous year with brands like John fiction. Green Divergent series and Frozen to name a few 240 1 256 0 6 6 ADULT. non fiction,yr 2014 yr 2015 Source BookScan,Copyright 2016 The Nielsen Company 7. Growing Genres,Adult Non Fiction CHANGE,Art Design 60.
House Home 49,Crafts Games 35,Self Help 15,Adult Fiction CHANGE. Science Fiction 44,Cl assics 32,Graphic Novels 22,Juvenile CHANGE. JNF Reference 18,JNF History Sports People Pl aces 14. JNF Concepts 13,JF Animals 12,Source BookScan,2015 was the year of Adult Coloring Books. Nielsen BookScan estimates that 12 million copies of coloring books sold 71 of Adult. in the US in 2015 compared to 1 million in 2014 and that over 2 000 Coloring book. coloring books were published in 2015 compared to 300 in the previous. buyers are women, year The phenomenon is apparent in the bestseller lists Two adult coloring.
books land spots on Nielsen s 2015 Top 20 bestseller list Johanna Basford s. Secret Garden and Enchanted Forest Chronicle selling 765 000 copies and 71 29. 675 000 copies respectively,Some facts about Adult Coloring book buyers. According to Books and Consumers 20 of book buyers in December 2015. had purchased an adult coloring book before, 71 of the buyers were women with the largest representation in the 18 29. age band Millennials were 29 more likely to buy an adult coloring books. as compared to all buyers,8 year in books review 2015. book sales in the christian market, PubTrack Christian which tracks book sales in Christian retailers. exclusively shows that in that market Christian book sales grew by. 9 in value and 10 in volume 2015 from 2014 All categories were up. with the largest value growth in Bibles 16 and Non Fiction 8. driven not by a single title but by organic growth across many genres. 2014 VALUE 2015 VALUE,NON FICTION BIBLES JUVENILE FICTION.
Source PubTrack Christian Retail POS Activity,Copyright 2016 The Nielsen Company 9. 3 2015 BESTSELLERS,TOP 20 PRINT BESTSELLERS Overall. Title Author Imprint,Date Sales, 1 GO SET A WATCHMAN LEE HARPER HARPER 7 1 2015 1 599 000. 2 DIARY OF A WIMPY KID OLD SCHOOL KINNEY JEFF HARRY N ABRAMS 11 1 2015 1 484 000. 3 GREY JAMES E L VINTAGE 6 1 2015 1 407 000, 4 THE GIRL ON THE TRAIN HAWKINS PAULA RIVERHEAD BOOKS 1 1 2015 1 346 000. 5 THE LIFE CHANGING MAGIC OF TIDYING UP KONDO MARIE TEN SPEED PRESS 10 1 2014 1 143 000. 6 ALL THE LIGHT WE CANNOT SEE DOERR ANTHONY SCRIBNER BOOK COMPANY 5 1 2014 1 014 000. 7 PAPER TOWNS GREEN JOHN SPEAK 9 1 2009 919 000, 8 KILLING REAGAN O REILLY BILL HENRY HOLT COMPANY 9 1 2015 852 000.
9 AMERICAN SNIPER KYLE CHRIS WILLIAM MORROW COMPANY 11 1 2014 851 000. 10 SECRET GARDEN AN INKY TREASURE BASFORD JOHANNA LAURENCE KING 3 1 2013 765 000. 11 FIRST 100 WORDS PRIDDY BOOKS PRIDDY BOOKS 5 1 2011 685 000. 12 ENCHANTED FOREST AN INKY QUEST BASFORD JOHANNA LAURENCE KING 2 1 2015 675 000. 13 THE MARTIAN WEIR ANDY BROADWAY BOOKS 10 1 2014 673 000. 14 ROGUE LAWYER GRISHAM JOHN DOUBLEDAY BOOKS 10 1 2015 576 000. 15 THE PIONEER WOMAN COOKS DRUMMOND REE WILLIAM MORROW COMPANY 10 1 2015 570 000. 16 TO KILL A MOCKINGBIRD LEE HARPER GRAND CENTRAL PUBLISHING 10 1 1988 563 000. 17 THE LONG HAUL KINNEY JEFF AMULET BOOKS 11 1 2014 554 000. 18 JESUS CALLING YOUNG SARAH THOMAS NELSON PUBLISHERS 10 1 2004 545 000. BROWN DANIEL, 19 THE BOYS IN THE BOAT PENGUIN BOOKS 5 1 2014 532 000. 20 STRENGTHS FINDER 2 0 RATH TOM GALLUP PRESS 2 1 2007 529 000. Source BookScan,10 year in books review 2015,TOP 20 PRINT BESTSELLERS JUVENILE. Title Author Imprint,Date Sales, 1 DIARY OF A WIMPY KID OLD SCHOOL KINNEY JEFF HARRY N ABRAMS 11 1 2015 1 484 000. 2 PAPER TOWNS GREEN JOHN SPEAK 9 1 2009 919 000, 3 SECRET GARDEN AN INKY TREASURE BASFORD JOHANNA LAURENCE KING 3 1 2013 765 000. 4 FIRST 100 WORDS PRIDDY BOOKS PRIDDY BOOKS 5 1 2011 685 000. 5 ENCHANTED FOREST AN INKY QUEST BASFORD JOHANNA LAURENCE KING 2 1 2015 675 000. 6 THE LONG HAUL KINNEY JEFF AMULET BOOKS 11 1 2014 554 000. RANDOM HOUSE CHILDREN S, 7 OH THE PLACES YOU LL GO DR SEUSS 1 1 1990 521 000.
8 THE ISLE OF THE LOST DE LA CRUZ MELISSA DISNEY HYPERION 5 1 2015 493 000. 9 LAUGH OUT LOUD JOKES FOR KIDS ELLIOTT ROB FLEMING H REVELL COMPANY 8 1 2010 483 000. RANDOM HOUSE BOOKS FOR, 10 WHAT PET SHOULD I GET DR SEUSS 7 1 2015 464 000. YOUNG READERS,RANDOM HOUSE CHILDREN S,11 GREEN EGGS AND HAM DR SEUSS 8 1 1960 442 000. 12 THE VERY HUNGRY CATERPILLAR CARLE ERIC PHILOMEL BOOKS 3 1 1994 407 000. RANDOM HOUSE CHILDREN S, 13 ONE FISH TWO FISH RED FISH BLUE FISH DR SEUSS 3 1 1960 401 000. 14 GOODNIGHT MOON BROWN MARGARETWISE HARPERFESTIVAL 10 1 1991 398 000. 15 BROWN BEAR BROWN BEAR MARTIN BILL JR HENRY HOLT COMPANY 9 1 1996 392 000. 16 LOVE YOU FOREVER MUNSCH ROBERT N FIREFLY BOOKS 9 1 1995 387 000. ALFRED A KNOPF BOOKS,17 WONDER PALACIO R J 2 1 2012 385 000. MISS PEREGRINE S HOME FOR PECULIAR,18 RIGGS RANSOM QUIRK BOOKS 6 1 2013 369 000.
19 THE DAY THE CRAYONS QUIT DAYWALT DREW PHILOMEL BOOKS 6 1 2013 369 000. 20 LOOKING FOR ALASKA GREEN JOHN SPEAK 1 1 2007 357 000. Source BookScan,Copyright 2016 The Nielsen Company 11. 4 READER INSIGHTS,of Americans buying books, The proportion of Americans who buy books has declined by 6. percentage points since 2011,BOUGHT BOOK IN ANY FORMAT. 40 44 44 44,41 BOUGHT PRINT BOOK,29 BOUGHT BOOK IN A BOOKSTORE. 27 BOUGHT BOOK AS A GIFT,2011 2012 2013 2014 2015,Source Books Consumers.
Gender split of books purchased, While females accounted for a larger percentage of units sold in. 2015 54 they accounted for a lesser percentage of dollars spent. 45 This indicates that men are buying fewer books but paying. more for them,UNITS SOLD DOLLAR SPENT,Source Books Consumers FEMALES MALES. 12 year in books review 2015,Ethnicity breakouts,102 more likely to buy. Children s Bible Prayer Books,AFRICAN 65 more likely to buy books. AMERICANS at a supermarket drug store,47 more likely to buy Social.
Science Social Issues books,52 more likely to use a. book subscription service,HISPANIC 36 more likely to buy. L ATINO Comics Graphic Novels,23 more likely to buy. Young Adult books,97 more likely to buy STM books,Scientific Technical Medical. ASIAN 49 more likely to use a book,AMERICAN subscription service.
45 more likely to buy,Business Economics books,Source Books Consumers. Copyright 2016 The Nielsen Company 13,Book discovery. Browsing in a physical store is the top discovery method for print. books and online browsing is the top for eBooks An in person. recommendation from a friend or relative is the second most. influential for both print and eBooks,BROWSING IN STORE SHELF SPINNING RACK. IN PERSON RECEIVED RECOMMENDATION,FROM A FRIEND RELATIVE. ONLINE BROWSING THROUGH THE SITE,PRINT BEST SELLER LIST.
PRINT BOOK REVIEW E G NY TIMES,ONLINE WAS RECOMMENDED BASED ON PRINT. WHAT I VE BOUGHT READ BEFORE,TV SAW AUTHOR ON TV,ONLINE READ AN EXCERPT FROM. July Harper Lee s Go Set a Watchman is released on July 14th and sells 747 000 print copies EBOOK SHARE yr 2010 yr 2011 yr 2012 yr 2013 yr 2014 yr 2015 9 20 27 28 27 24 Source BookScan PubTrack Digital 2015 PT Digital figures are weighted to reflect panel changes aDUl T non FiCTion aDUl T FiCTion JUVenile FiCTion JUVenile non FiCTion prinT eBook M illions 89 52 11 48 11

Related Books