Response Services User Guide V2 Royal Mail

Response Services User Guide V2 Royal Mail-Free PDF

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1 Design for mailing effectiveness 5,2 Know your Response Plus audience 6. 3 Response Plus design specification 7,3 1 Response Plus Licence numbers 13. 3 2 Response Plus Licence Barcodes 14,3 3 Response Plus Address details 16. 3 4 Response Plus Window envelopes 18,4 Know your Response Standard audience 19. 5 Response Standard design specification 20,5 1 Response Standard Licence number 27.
5 2 Response Standard Address details 28,5 3 Response Standard Barcodes 28. 5 4 Window envelopes 28,6 Indicia Designs 29, 7 Paper print specifications for Response Services 31. 8 Response With Stamps 35,9 Pre Pay Reply via franking machines 37. 10 Admail 38,11 Freepost NAME 39,12 Contact us 40,Version 2 5 2. Response Services User Guide,Introduction,Response Services.
Response Services are a simple but powerful tool for your business they actively encourage businesses customers and new prospects to respond to you. quickly and easily Use them to great effect for direct mail magazine inserts press ads electoral communications market research and surveys too. Response Services are a reply paid service meaning that once you have purchased one of the services below you will only be charged for the items we. deliver back to you You can choose between Response Plus Response Standard Response with stamps for Charities and Pre Pay reply via franking. meter machines,Response Plus, Response Plus is a reply paid end to end service which can only be used for letters You print a licence number and address that we supply on to. envelopes which you then supply to your customers Response Plus letters can be read easily by our sorting machines and have a lower cost per. response than Response Standard,Business Reply Plus. Choose this service if you prefer the response licence detail to be printed on the top left of the mail item. Freepost Plus, Choose this service if you prefer the response licence detail to be printed with the return address. Response Standard, Response Standard is a reply paid end to end service which can be used for letter large letter or parcel responses You will print a licence number and. address that we supply on to envelopes which you then supply to your customers or your customers write the licence number and address on parcel. items only This enables us to deliver the mail and invoice you for the responses you receive. Business Reply Standard, Choose this service if you prefer the response licence detail to be printed on the top left of the mail piece.
Version 2 5 3,Freepost Standard, Freepost Standard only has a pre printed option The handwritten option for Letters and Large Letters was withdrawn from 30th March 2015. You pre print the envelope with your address and Freepost licence number and then supply the envelopes to your customers This means that we can. deliver the mail and invoice you for the responses you get back Choose this service if you prefer the response licence detail to be printed with the return. Response with stamps, Response with postage stamps has been developed for use by our registered Charity customers When respondents to a Charity affix a postage stamp in. a designated area on a Business Reply or Freepost mail piece we will credit the Charity s account with the cost of the Business Reply or Freepost. Pre Pay Reply, Pre Pay Reply enables franking customers to provide pre paid pre franked reply envelopes to their customers to reply to them. Admail enables you to print a local or high profile address on your reply items which when returned by your customers will in fact be delivered to your. usual business or other nominated address You can use Admail with Response Plus Response Standard and Response with stamps for Charities. Response Services Agreement, This user guide forms part of your agreement with us for Response Services The agreement also includes the specific terms for Response Services and. our general terms and conditions of business,Version 2 5 4.
1 Design for mailing effectiveness, Whichever Royal Mail Response Service you choose you need to ensure your reply items meet our design criteria That s the single best way to ensure. that Royal Mail processes your responses speedily and efficiently You must other than for Business Reply Plus Freepost Plus and Pre Pay Reply seek. our prior approval of each of your pre printed item designs to ensure that it meets our design layout and technical requirements We also highly. recommend that our prior approval is sought for all Business Reply Plus and Freepost Plus designs These guidelines will help you to get the design of. your mail items right every time and avoid them being lost or damaged You ll be pleased to find there s freedom for you to customise reply items with. your own text and graphics subject to the guidance below Please note that whichever variant you choose all letter and large letter items should have. your 12 alpha character licence number and barcode printed on the mail piece see sections 3 1 3 2 and 5 3 for further details. Response Plus, If you ve decided to use Response Plus for Our online design tool A choice of design options. your reply items please follow the guidelines, Using our online design tool makes it even Whether you opt for Response Plus or. in section 3 and the paper and print, easier to produce items meeting our design Response Standard for your reply items you. specifications in section 7 That way you can, specifications You simply enter your licence have a choice of two print design options.
be sure that your items are machineable and,and address information as supplied by us. can be processed automatically by our sorting, then choose an envelope design style You Business Reply which has a highly. technology, can access the design tool at professional look and feel ideal for. www royalmail com responseservices corporate communications. Response Standard Freepost which has a less formal look. If your designs fail to match the guidelines often better suited to consumer focused. If you ve decided to use Response Standard there is a chance your items may be delayed campaigns. for your reply items please follow the lost or damaged We may apply a 30p. guidelines in section 5 We also recommend surcharge per item for handling each of your Further design guidance. you follow the paper and print specs in items manually or a monthly charge of. Call us on 08457 950950 to get advice or, section 7 That way you can be sure of 25 00 for all your items on a given licence. check your mail pieces,receiving a reliable and effective service number.
Version 2 5 5,2 Know your Response Plus audience, As long as you follow the essential Response Plus specifications you re free to customise your envelope or card with text or graphics as you wish Please. note that Response Plus is only suitable for letter format items which meet the Response Plus specifications outlined in this document. The essential design specifications for Business Reply Plus and Freepost Plus are identical except for the. licence number,address fonts, Don t forget that if you decide to produce a Response Plus item the maximum weight is 100g. Figure 1 Business Reply Plus DL sample design not to scale Figure 2 Freepost Plus DL sample design not to scale. Version 2 5 6,3 Response Plus design specification. Make sure your Business Reply Plus envelope or card always follows the essential specifications This will help us get your reply items back to you with. greater efficiency, The details provided apply to both 1st and 2nd Class designs Please refer to section 6 for 1st and 2nd Class indicia specifications Please note Freepost. Plus follows the same layout as Business Reply Plus except that the licence number moves from upper left to the address block and barcode position. changes as shown in the subsequent figures details can be found in sections 3 1 and 3 2. Size 100mm, Your letter must be rectangular with four straight edges and.
48 2mm 10mm 2mm 10 2mm, each corner a right angle 90o The longest edge should be at. least 1 4 times the length of the shortest edge,Business Reply Plus RS. Licence Number Indicia Area,YOUR CODE HERE,Orientation. Response Plus mail must always be presented in landscape. Tag Codemark Clear Zone,orientation,Address Area,Your Company. Sample Address 1,Sample Address 2, Your item can have a maximum weight of 100g AB1 2BD.
Your Barcode Here,Route Codemark Clear Zone, The minimum thickness of your envelope is 0 25mm while its. maximum thickness is 5mm 15mm, Figure 3 Business Reply Plus Letter minimum layout specification not to scale. Version 2 5 7,48 2mm 72mm Max,2mm 10mm 2mm 10 2mm,Business Reply Plus. Licence Number Indicia Area,YOUR CODE HERE,Your Barcode Here. Address Area,Tag Codemark Clear Zone,Your Company,Sample Address 1.
Sample Address 2,Route Codemark Clear Zone, Figure 4 Business Reply Plus letter C6 layout specification not to scale. Version 2 5 8,10mm 48 2mm 72mm Max,2mm 10mm 2mm 10 2mm. Business Reply Plus,Licence Number Indicia Area,YOUR CODE HERE. Your Barcode Here,Address Area Tag Codemark Clear Zone. Your Company,Sample Address 1,Sample Address 2,Route Codemark Clear Zone.
Figure 5 Business Reply Plus letter DL layout specification not to scale. Version 2 5 9,10mm 48 2mm 72mm Max,2mm 10mm 2mm 10 2mm. Business Reply Plus,Licence Number Indicia Area,YOUR CODE HERE. Your Barcode Here,Address Area,Your Company,Sample Address 1. Sample Address 2,Tag Codemark Clear Zone,Route Codemark Clear Zone. Figure 6 Business Reply Plus letter maximum layout specification not to scale. Version 2 5 10,Indicia Area,Tag Codemark Clear Zone.
Freepost Plus YOUR CODE HERE,Your Company Address,Sample Address 1 Area. Sample Address 2,ANYTOWN 10 2mm,Your Barcode Here,Route Codemark Clear Zone. Indicia Area,140mm Address Area,Tag Codemark Clear Zone. Figure 7 Freepost Plus letter minimum layout specification not to scale. Freepost Plus YOUR CODE HERE,Your Company,Sample Address 1. Sample Address 2,Your Barcode Here,Route Codemark Clear Zone.
Figure 8 Freepost Plus letter C6 layout specification not to scale. Version 2 5 11,Indicia Area,Address Area,Your Barcode Here. Freepost Plus YOUR CODE HERE,Your Company,Sample Address 1. Sample Address 2,ANYTOWN Tag Codemark Clear Zone,Route Codemark Clear Zone. Figure 9 Freepost Plus letter maximum layout specification not to scale. Version 2 5 12,3 1 Response Plus Licence numbers, We will make your licence number available to Therefore using the grid as a guide only. you in electronic form If you prefer you can Licence plate format the licence number must be in the following. create the design yourself using the format,Business Reply Plus.
specifications within this document Licence NUmber F r e e p o s t P l u s RR R R R R R R R R R R. The required print contrast ratio for the RR R R R R R R R R R R. licence number printed on envelopes 50 The words Freepost Plus must be in title. The licence number characters should be case,The preferred print colour for the licence. printed in upper case and must not be When printed correctly the licence number. number is black, printed using bold or italic fonts should be between 35mm 36mm in length. Negative contrast is not allowed, The words Business Reply Plus must be in The licence number characters must be. title case printed in upper case and must not be, Business Reply Plus style designs The clear zone around the licence plate printed using bold or italic fonts. The licence plate must be positioned at the must be 10mm 2mm above to the left. top left hand corner of the mail piece item and to the right with a clear zone of 5mm. not contained within a box and left hand below between the plate and the barcode Fonts. justified 10mm where there is no barcode,Always use a font which can be read by our.
The whole licence plate must be printed in processing machines Choose one of these. one of the defined fonts in 12pt using 10 Freepost Plus style designs defined fonts for your licence number. characters per 25 4mm CPI When printed, correctly the characters form into vertical The first line of the address must bear the OCR B preferred. words Freepost Plus followed by the Monac o,columns as demonstrated by the grid. opposite licence number This must be left hand Let t er Got hi c. justified and aligned to the address block Lucida Console. When printed correctly the licence number Lucida Sans Typewriter. should be between 35mm 36mm in length Line spacing must be consistent with that of. the address block,Therefore using the grid as a guide only. The licence plate characters must be Indicia Designs. the licence plate must be in the following,printed in the defined fonts in 12pt using. format Business Reply Plus style designs and Freepost. 10 characters per 25 4mm CPI When, printed correctly the characters form into Plus style designs must have valid indicia 1st or.
vertical columns as demonstrated by the 2nd Class which complies with the specifications. grid below in section 6,Version 2 5 13,3 2 Response Plus Licence Barcodes. A Barcode must be included on letter mail pieces, You can generate your barcode by using our artwork generator tool which is available from at www royalmail com responseservices. Response Services User Guide Introduction Response Services Response Services are a simple but powerful tool for your business they actively encourage businesses customers and new prospects to respond to you quickly and easily Use them to great effect for direct mail magazine inserts press ads electoral communications market research and surveys too Response Services are a reply

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