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den h r boken r utgiven med en,creative commons licens. Erk nnande Icke kommersiell Inga bearbetningar 3 0. media popular,culture and,the american,kingsley bolton. and jan olsson,national library of sweden,p o box 5039 102 41 stockholm sweden. the authors national library of sweden 2010,designed by jens andersson www bokochform se. printed in sweden by f lth h ssler 2010,issn 1654 6601.
isbn 978 0 86196 698 1,MEDIEHISTORISKT ARKIV 20,7 introduction Jan Olsson and Kingsley Bolton eds. mediated america americana as hollywoodiana,part 1 cinema and americanization. 35 Jan Olsson italian marionettes,meet cinematic modernity. 62 Joel Frykholm a red blooded romance or,americanizing early multi reel feature cinema. the case of the spoilers, 101 Meredith C Ward song of the sonic body noise the.
audience and early american moving picture culture. 125 Kingsley Bolton constructing the global vernacular. american english and the media,Part 2 Americans at the Margins. 155 Esther Sonnet you only live once repetitions of crime. as desire in the films of sylvia sidney 1930 1937, 185 Peter Stanfield punks topicality and the 1950s gangster. bio pic cycle,216 Ann Kristin Wallengren importing evil. the american gangster swedish cinema,and anti american propaganda. Part 3 American Dreams American Nightmares, 227 Corrado Neri sun yu and the early americanization.
of chinese cinema,249 Gregory Lee if america were really china. or how christopher columbus discovered asia,270 Michael Renov civil rights on the screen. Part 4 America Goes Digital,285 Lisa Parks goodbye rabbit ears visualizing. and mapping the u s digital tv transition,301 Pelle Snickars archival transitions. some digital propositions,330 Evelyn Ch ien are americans human.
363 afterword William Uricchio rethinking,the american century. 376 contributors,378 bibliography,405 name and title index. INTRODUCTION,MEDIATED AMERICA,AMERICANA AS HOLLYWOODIANA. Jan Olsson and Kingsley Bolton, All civilization is the product of fenced in lack of freedom. Haruki Murakami, there are no fencings in here no ground rules nor any territorial.
claims Instead this volume started out as a road map for exploring ave. nues of shared scholarly interest In broad terms we envisioned syner. getic overlaps across fences and unaccounted for connections between. the global spread of American popular culture and the mechanisms for. language change in the age of modernity As an example a particular case. in point that provides an emblematic discursive backdrop is the inventive. study of national cinemas in terms of the vernacular in relation to Holly. wood s classic idiom by Miriam Hansen and Zhen Zhang 1 Hansen s. influential essay takes stock of the market value of classic Hollywood and. how its domineering storytelling regime has been appropriated inflected. and negotiated in national film contexts In her magisterial work on the. emergence of Chinese cinema in Shanghai Zhen Zhang elegantly mobi. lizes vernacular perspectives as the key critical pivot for the celluloid en. counter between West and East In this spirit Hollywood s styles genres. and codes linguistic and otherwise loom large for our project With. different more consciousness related emphasis one could have invoked. Roland Robertson s usage of the original Japanese term glocalization. when referring to the practices of local embodiments reverberations. and mise en scen s of global templates 2,introduction. Figure 1 Burlesque poster from 1897, Courtesy of the Theatrical Poster Collection Library of Congress. introduction,UNFENCING AMERICAN STUDIES, The editors academic habitats are Cinema Studies and English with our. respective research interests the consolidation of American film culture. in the silent era and the many Englishes in Asia Stockholm served as the. point of departure for our road trip a crossroads where our travel plans. happened to intersect To be sure the Swedish academic geography bears. some significance in that the study of English in Sweden traditionally. pays minimal heed to popular culture American or not while Cinema. Studies in Stockholm has been somewhat reluctant to fully engage with. Hollywood cinema as well as American television We therefore envi. sioned opportunities for novel excitements for a new generation of stu. dents and young scholars attuned to and symbolically milk fed on the. many guises and inflections of American popular culture Our ambition. was however not to start up a full scale American Studies program from. scratch in Stockholm but to organize encounters events speaker series. workshop conferences and possibly a mobile research center and to. edit this collection as a first draft or travelogue. In order for us to get a grip on the role of Americana and its media. and language practices inside the U S as Americanization a somewhat. dated term as well as in the form of hard and or soft export we have. elected to invite a select group of both American and non American. scholars as contributors to this volume Our team comes from a diverse. humanities background and offers insightful responses to our call for. critical reflections on mediated as in media filtered media messaged. and media projected Americana American English as well as current. changes in the development of domestic U S media By choice we have. included neither historians proper nor political scientists These two. groups are otherwise the most prominent when it comes to an external. research interest concerning American society in or outside the banner. of American Studies As a teaser and preamble for a research field in spe. we ve vouched for a differently pivoted area of expertise and an interna. tional team, On U S campuses and half century or so after Henry Nash Smith s. classic study Virgin Land in many ways a foundational work American. Studies is still not a clear cut and fenced in area of research It is instead. a highly productive and malleable field of inquiry traversing vast facets. of American endeavors experiences and identities across centuries and. introduction, in the process skirting multiple disciplines 3 In the 1940s and during the.
1950s according to Stanley Bailis historiographic sketch the prime pio. neers of American Studies came from literature and history and many. preferred to stay put after occasional forays into new programs and sem. inars Partly rooted in ideas of American exceptionalism and a realm of. putative unique American experiences as a new nation built on immigra. tion scholars tried to capture salient traces of this special American con. dition often in studies featuring grand historical sweeps In the process. a focus on English literature shifted to American letters Again the most. influential studies were animated by the elongated lifespan of myths im. ages and symbols for coming to terms with the American mind imagi. nation or some other broad category 4, Figure 2 Frame enlargement from Alfred Hitchcock s. Saboteur Universal 1942,AMERICA S TIME, Emblematic for our approach to Americana in this volume is not only. scholarly efforts but foremost a non academic text namely Henry R. Luce s landmark essay The American Century from 1941 H G Wells. however probably first used the phrase American Century 5 The inter. twined nature of mediated Americana and the role of America s position. on the global political scene resonates with the backdrop for the analysis. introduction, outlined by Luce perhaps the most renowned American publisher of the. 20th century Discounting the daily newspapers tycoons Pulitzer Hearst. and Ochs the American Editor in Chief was undoubtedly Henry R. Luce Born in China to missionary parents educated at Yale and Oxford. Luce became the most prominent publisher of his generation Time the. first venture emerged in collaboration with Briton Hadden in 1923 and. after Hadden s death Luce launched Fortune Life and Sports Illustrated. and on radio and screen two innovative news digests both named March. In 1941 Orson Welles effectively parodied the March of Time in Citizen. Kane and the style Hadden and Luce had crafted for Time which seem. ingly effortlessly spilled over to other publications and media Prior to. the opening of Citizen Kane in May and the attack on Pearl Harbor in. December Luce was ready to affix the label American onto the 20th. century in a classic essay in Life straightforwardly titled The American. Century Here Luce waxed poetic on key facets of Americana as the sole. common currency across the globe namely American jazz Hollywood. movies American slang American machines and patented products. Thus he claimed they are the only things that every community in the. world from Zanzibar to Hamburg recognizes in common 6 To single. out Hamburg was of course a calculated move in the middle of the Sec. ond World War just prior to the American entry that was to come after. Pearl Harbor For Luce the ubiquitous cultural presence of Americana. was a bridgehead and signpost for America s inevitable political role in. the 20th century Non visionary American politicians he maintained. had dodged this role since 1919 Luce prime s mission at this time was to. convince the Roosevelt administration to abandon isolationism and to. act according to America s manifest purpose and bring leadership to a. brave new world The world Luce argued was in need of American civi. lization and values as a bulwark against totalitarianism at a time when. Europe and Great Britain had been backed into a corner by tyranny. The attack on Pearl Harbor ten months later was to vindicate his ar. gument and during the Cold War that followed America s role in the. global arena expanded along lines first sketched by Luce A son of a mis. sionary with both an internal and external perspective on America. Luce s publications were welcomed by a jazz age America driven by busi. ness and consumerism and led by a generation of well educated young. businessmen tycoon was a term popularized by Time Luce and Hadden. introduction, reasoned that busy modern people needed a new type of entertaining. condensed and well written information to keep abreast with the na. tional and world affairs of the time In the eyes of the public traditional. newspapers like the New York Times were long winded and dull Time was. not the first news magazine to be published in the U S but its stream. lined digest of topical events was to be successful beyond expectations. in spite of competition from the Literary Digest and Reader s Digest The. time savvy philosophy that underpinned Time resonated with the bur. geoning culture of speed that was gaining hold in the U S during these. decades for which the automobile cinema Fordism and Taylorism pro. vide shared discursive links in the current academic literature. Figure 3 Come To America Immigration poster from 1919. Courtesy of Getty Images,FROM MANIFEST DESTINY TO RONALD MCDONALD.
Luce s overall vision of America s larger mission in world affairs his inter. nationalist Manifest Destiny is however not our concern Instead we. have singled out Luce s critical lines on American popular culture as an en. during strand of his analytical argument His almost casual observations. on the global spread of American popular culture still strike us a timely and. introduction, timeless observation at least for the time being and are still pertinent de. cades later even when the blessings of the American way are less obvious. than they were before the assassination of the Kennedys Martin Luther. King Vietnam and Watergate More recently prison camp reports from. Guantanamo Bay renditions across Europe and Abu Ghraib have further. dampened the enthusiasm of even America s allies worldwide. Following Luce the overall rationale for this volume is that crucially. mediated Americana i e key aspects of U S culture filtered interpreted. and presented through the popular media and its language together gain. a singular presence across the globe after circa 1914 This did not occur in. uniform fashion however because this very process itself was mediated. by diverse geographical vernaculars in its reception across the world At. the point in time when the American feature film became conspicuous. after years in the shadow of Europe Hollywood simultaneously emerged. as the epicenter of American cinema This chain of events leading up to. the prominence of the American feature film or at least aspects of this. process is highlighted in Joel Frykholm s essay on the writer Rex Beach s. cinematic endeavors Apart from selling literary material to the film in. dustry most prominently his novel The Spoilers Selig 1914 Beach start. ed his own film company So did several other authors but less success. fully With the gradual ascendance of the feature film as a dominant com. modity film culture was not only produced and programmed differently. but also marketed and experienced in novel ways in palace like movie. theaters Not least the atmospheric architecture often replete with ex. otic elements encouraged and further sustained the flight of fancy of the. story world In its desire for middle class patrons the industry sought to. establish a mass market by its diverse tier of exhibition venues and levels. of run After World War I Hollywood s reach was no longer domestic. media popular culture and the american century Edited by kingsley bolton and jan olsson national library of sweden p o box 5039 102 41 stockholm sweden the authors amp national library of sweden 2010 designed by jens andersson www bokochform se printed in sweden by f lth amp h ssler 2010 issn 1654 6601 isbn 978 0 86196 698 1 mediehistoriskt arkiv 20 contents 7 introduction Jan Olsso

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