MARKETING CHANNELS AND WHOLESALING

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AFTER READING THIS CHAPTER YOU SHOULD,BE ABLE TO,Explain what is meant by a marketing. channel of distribution and why,intermediaries are needed. Recognize differences between,marketing channels for consumer and. industrial products and services,Describe the types and functions of firms. that perform wholesaling activities,Irwin McGraw Hill.
MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,AFTER READING THIS CHAPTER YOU SHOULD. BE ABLE TO,Distinguish among traditional marketing. channels electronic marketing channels,and different types of vertical marketing. Describe factors considered by,marketing executives when selecting and.
managing a marketing channel,including channel conflict and legal. restrictions Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000, PP16 AAa Gateway Adding high touch to high tech marketing. Just when conventional wisdom says that,virtual stores will replace the brick and. mortar kind the world s second largest direct,marketer of personal computers Gateway is.
investing in real not electronic storefronts,Gateway plans to operate a total of 400. showrooms as Gateway has found that many,personal computer buyers still prefer. browsing in a store and talking with a,salesperson. Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000, PP16 AAb Gateway Adding high touch to high tech marketing.
However Gateway does not stock personal,computers at its showrooms Customers who. want to buy must still order from Gateway,which will custom build the system to the. customer s specifications at its factories and,ship it directly to the customer s home or. 80 of Gateway s growth can be attributed to,its showrooms. Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS.
The McGraw Hill Companies Inc 2000,PP16 BB Definition of Marketing Channel. A Marketing,Marketing Channel is,Channel is,consists of. of individuals,individuals and,involved in,the process. process of,product oror service,service available,available for. consumption,consumption by by consumers,consumers or or industrial.
industrial,Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 1a Terms Used for Marketing Intermediaries. TERM DESCRIPTION, Middleman Any intermediary between manufacturer and end. user markets, Agent or Any intermediary with legal authority to act on. Broker behalf of the manufacturer, Wholesaler An intermediary who sells to other intermediaries.
usually to retailers usually applies to consumer,Retailer An intermediary who sells to consumers. Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 1b Terms Used for Marketing Intermediaries. TERM DESCRIPTION, Distributor An imprecise term usually used to describe. intermediaries who perform a variety of,distribution functions including selling.
maintaining inventories extending credit and so,on a more common term in industrial markets. but may also be used to refer to wholesalers, Dealer An even more imprecise term that can mean the. same as distributor retailer wholesaler and so,Irwin McGraw Hill. MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 2 How Intermediaries Minimize Transactions.
IBM Lynne IBM Lynne,Apple Troy Apple Troy,Computer City. Compaq Todd Compaq Todd,Hewlett Hewlett,HP Packard. Contacts with no intermediaries Contacts with one intermediaries. 4 producer x 4 buyers 16 contacts 4 producer 4 buyers 8 contacts. Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 3a Marketing Channel Functions Performed by. Intermediaries, Buying Purchasing products for resale or as an agent.
for supply of a product, Transactional Function Selling Contracting potential customers promoting. products and soliciting orders, Risk Taking Assuming business risks in the ownership. of inventory that can become obsolete or deteriorate. Assorting Creating product assortments from,several sources to serve customers. Storing Assembling and protecting products at a,Logistical Function. convenient location to offer better customer service. Sorting Purchasing in large quantities and,breaking into smaller amounts desired by.
Transporting Physically moving a product to,Irwin McGraw Hill. MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 3b Marketing Channel Functions Performed by. Intermediaries,Financing Extending credit to customers. Grading Inspecting testing or judging products, Facilitating Function and assigning them quality grades.
Marketing information and research Providing,information to customers and suppliers including. competitive conditions and trends,Irwin McGraw Hill. MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 CC Concept Check. 1 What is meant by a marketing,2 What are the three basic functions.
performed by marketing,intermediaries,Irwin McGraw Hill. MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 DD Direct and Indirect Channels. Direct Channel when a producer and,ultimate consumer deal directly with each. Indirect Channel when intermediaries are,inserted between the producer and consumers.
and perform numerous channel functions,Irwin McGraw Hill. MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS. The McGraw Hill Companies Inc 2000,PP16 A Structure of marketing channels. Producerof,ofconsumer,consumerproducts,productsand. andservices,Wholesaler,Wholesaler Wholesaler,Wholesaler.
Retailer Retailer,Retailer Retailer,Ultimateconsumers. Producerof,ofindustrial,industrialproducts,productsand. andservices,Industrial,Industrial Agent,Agent Industrial. Industrial,distributor,distributor distributor,distributor. Industrial,Industrialusers,Irwin McGraw Hill,MARKETING 6 e.
6 e BERKOWITZ KERIN HARTLEY RUDELIUS,The McGraw Hill Companies Inc 2000. PP16 4 Common marketing channels for consumer goods. and services,A Producer B Producer C Producer D Producer. World Book General Motors Mars Mansar Products,wholesaler wholesaler. retailer retailer retailer,consumer consumer consumer consumer. Irwin McGraw Hill,MARKETING 6 e,6 e BERKOWITZ KERIN HARTLEY RUDELIUS.
MARKETING 6 eMARKETING 6 e C H A P T E R S I XT E E N MARKETING CHANNELS AND WHOLESALING Irwin McGraw Hill MARKETING sponsored retail franchise system Ford

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