Global Mobile Consumer Survey Southeast Asia edition

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Global Mobile Consumer Survey,Southeast Asia edition. About the Global Mobile,Consumer Survey, Welcome to the fourth edition of the Southeast Asia Mobile Consumer Survey. This survey is a multi country study of mobile phone users around the world comprising 53 000 respondents. across 31 countries and five continents Data cited in this edition are based on a survey conducted from June. to August 2016 covering 5 000 consumers aged 16 44 across five countries in the region Indonesia Malaysia. Philippines Singapore and Thailand, In this publication we present a brief snapshot of some of the insights that the survey has revealed about the. consumption of mobile devices and services in Southeast Asia around four key themes. Southeast Asia Mobile Consumer Survey profile,Gender ratio. 5 Southeast Asia,Philippines,Singapore 44,devices and.
5 000 responses,including individuals from 3 age groups. both rural and urban areas,16 24 25 34 35 44,years years years. Global Mobile Consumer Survey,Southeast Asia edition. Four themes for the Southeast Asia Mobile Consumer Survey. Digital and Over The Top, The ways in which mobile consumers interact with and consume content on. their devices,Over The Top,Left to their own devices.
Customer experience, The factors in uencing mobile consumers decisions on device purchase and. operator choice,Game of phones,The social network,Devices and Internet of Things. The top activities of multi tasking smartphone addicted mobile consumers. Left to their own devices,Game of phones,Network quality. The mobile consumers evolving mobile Internet consumption behaviours. The social network,Over The Top,Global Mobile Consumer Survey. Southeast Asia edition,Over The Top,VoIP raises its voice.
Across all Southeast Asia countries the use of Voice over Internet Protocol VoIP has increased Thailand in. particular has shown the most significant increase a possible result of the widespread use of instant messaging. applications that is coupled with the availability of unlimited all in one data packages. In the face of the growing shift towards VoIP telecommunications operators will need to differentiate their. service offerings in order to capture voice revenues and think holistically about their customer experience and. delivery of services At the same time with Voice over LTE VoLTE and Voice over Wifi VoWifi solutions providing. cheaper alternatives for international calls operators will also need to clearly communicate to their customers the. advantages of VoIP over these substitutes, Percentage of respondents who used VoIP services within the last 7 days. Indonesia Malaysia Philippines Singapore Thailand, Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. Your money or your mobile, Although browsing shopping websites and applications was ranked as the most common purchasing activity. amongst Southeast Asia respondents mobile payments are still not very widespread At this point in time mobile. payments are typically used for the payment of taxi services or for the purchase of a product. Despite showing small signs of increased adoption however the willingness of respondents to use mobile in store. payment solutions varies across the five countries For Indonesia Philippines and Singapore the willingness to. use mobile in store payment solutions increased from 2015 to 2016 whereas Malaysia and Thailand showed. decreases Nonetheless with the exception of Thailand the majority of respondents in all Southeast Asia countries. were willing to use mobile in store payment solutions Given the region s low credit card penetration rates. telecommunications operators who wish to encourage greater uptake of mobile payment solutions could consider. providing viable alternatives such as enabling or improving their telecommunications billing systems. Top 3 most popular purchasing activities on mobile phones. Indonesia Malaysia Philippines Singapore Thailand, Browsing shopping websites and applications Reserving products Using as proof of purchase.
Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Top 3 most popular payment activities on mobile phones. 14 13 14 13 14,Indonesia Malaysia Philippines Singapore Thailand. Paying for taxi services Making in store payments Paying for products. Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. Left to their own devices,The Internet of some Things. Overall adoption of mobile Internet of Things IoT applications remains low in Southeast Asia with the top three. applications including fitness monitoring in car entertainment and Smart home systems This could be attributed. to the availability of such wearable devices and applications as well as their ease of use and affordability. Consistent with last year s findings Smart TV once again emerged as the most owned device due to its availability. and affordability in markets across Southeast Asia Connected entertainment devices such as game consoles. wireless speakers and video streaming devices were also more popular than connected home devices such as. Smart thermostats and lighting due to the niche appeal of the latter. Percentage of respondents who have used mobile IoT applications at least once. Indonesia Malaysia Philippines,Singapore Thailand, As compared to results from the 2015 edition of the Global Mobile Consumer Survey. Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Percentage of respondents who own or have access to connected entertainment devices. 13 16 21 28 18,8 11 18 19 8,10 9 19 20 16,5 9 10 11 6.
Indonesia Malaysia Philippines Singapore Thailand, Smart TV Game console Wireless speaker Video streaming device. Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. App solutely popular, The use of applications has increased in popularity in Southeast Asia although each of the five. countries exhibit slightly different preferences In Indonesia Malaysia and Philippines social networking. applications lead the pack whereas messaging and gaming applications dominate in Singapore and. Thailand respectively Southeast Asia respondents also employ the use of voice assistant applications for. lifestyle and information updates such as weather or sports updates and navigation or travel assistance. Top 3 most popular applications,Social networking Messaging Gaming. Social networking Messaging Gaming,Philippines,Social networking Messaging Gaming.
Messaging Gaming Social networking,Gaming Social networking Messaging. Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Top 3 reasons for using voice assistant applications. Indonesia Malaysia Philippines Singapore Thailand, General information Navigation Location based Weather updates Calendar entries. search searches, Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. The social network,4G is the new majority, With the exception of Indonesia Southeast Asia showed a significant overall increase in adoption of 4G Long Term.
Evolution LTE networks The gulf between 3G and 4G adoption in Indonesia has been widely attributed to the. slow launch of LTE as only key broadband cities have access to limited 4G services This however seems set to. change as the other cities are expected to follow suit in the near future Thailand on the other hand witnessed. a significant increase in the shift towards 4G as a result of its recent aggressive nationwide deployment and. successful LTE auction, In terms of Internet consumption on mobile phones the majority of respondents in Indonesia Malaysia and. Thailand use their mobile phones at home at work or at their place of study Singapore respondents however. used them mostly in public spaces and while commuting When connected to the 4G LTE network Southeast Asia. users spend most of their time on social networking activities online games and video streaming. Southeast Asia respondents who have started using 4G LTE networks also tend to spend more time on their. mobile phones watching videos playing online games and participating in social media activities The shift to 4G. LTE however did not change the amount of time they spent on voice calls and video calling While respondents in. Indonesia Malaysia and Philippines tend to use 4G LTE networks to upload and share photos and videos those. in Malaysia Philippines and Singapore have a penchant for using their phones for instant messaging email and. navigation, Percentage of respondents using 4G networks to access the Internet. Indonesia Malaysia Philippines Singapore Thailand,2015 15 38 23 48 24. 2016 40 65 55 79 67, Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition.
Multiplicity matters, The reasons for choosing a mobile operator differ across the Southeast Asia markets depending on the stage. of maturity in terms of network deployment Across the board however respondents prioritised choosing an. operator that their family and friends also use But even respondents who are satisfied with their connection may. be enticed to change operators for more favourable Internet package plans or better quality Internet connection. Indonesia and Philippines respondents also emerged as the top multi SIM users with 71 and 60 using these. services respectively This is in contrast to Singapore where the majority of respondents prefer to have only one. SIM To accelerate the use of multi SIM services telecommunications operators could consider the use of bundled. packages With the use of small stair step offers consumers who have experienced the benefits of multi SIM. services can then be enticed to increase their consumption. Most important factors influencing respondents decisions. Indonesia Malaysia Philippines Singapore Thailand,Choosing a mobile. Changing a mobile,Adopting multi SIM, Family and friends use the operator Quality of Internet connection Internet package plans Data roaming tari s. Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. Game of phones,Battle of two giants, The two major smartphone manufacturers Apple and Samsung continue to dominate across the Southeast Asia.
markets Amongst our respondents however Samsung appears to have leapfrogged Apple in most Southeast Asia. markets with Singapore as the only market where Apple remains the leader. The Southeast Asian consumer s smartphone addiction is real activities such as photo and video sharing social. networking and gaming have seen double digit increases since the 2015 edition of the survey They are also multi. taskers most commonly using their phones while using public transport This pattern is especially pronounced. in Singapore where over 70 of respondents reported using their phones on public transport Payment and. money related activities however have yet to completely take off with activities such as bill payment money. transfer and checking of bank balance accounting for the least common activities. Apple and Samsung market share in Southeast Asia,Indonesia Malaysia Philippines Singapore Thailand. Samsung Samsung Samsung Samsung Samsung,6 22 23 49 34. As compared to results from the 2015 Southeast Asia edition of the Global Mobile Consumer Survey. Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. The top smartphone usage activities across Southeast Asia are multimedia and social networking activities. Photo taking Photo sharing Video sharing Video watching Social networking Gaming. 54 46 39 38 52 47, Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. No victory yet for the second hand market, Across all Southeast Asia markets new phones are more popular than second hand phones Thailand in.
particular saw a significant decline in the number of respondents buying second hand phones On the other hand. Indonesia s second hand market appears to be gaining traction. Respondents who currently use second hand phones typically receive them from their family and friends This is. in contrast to new phones which are often acquired through in store purchases highlighting the fact that despite. the growing e commerce boom in the region physical stores remain valuable touchpoints for new phone sales In. the second hand market however e commerce plays a much more significant role as a medium of sales. Percentage of users using second hand mobile phones obtained from 2015 2016 and before 2015. Indonesia Malaysia Philippines Singapore Thailand,Before 2015 12 16 16 14 22. 2015 2016 25 15 16 9 15, Source Deloitte Global Mobile Consumer Survey Southeast Asia edition September 2016. Global Mobile Consumer Survey,Southeast Asia edition. For more information please contact,John Goeres Piyush Jain. Executive Director Consulting Director Consulting, Technology Media Telecommunications Technology Media Telecommunications.
About the Global Mobile Consumer Survey Welcome to the fourth edition of the Southeast Asia Mobile Consumer Survey This survey is a multi country study of mobile phone users around the world comprising 53 000 respondents across 31 countries and five continents Data cited in this edition are based on a survey conducted from June to August 2016 covering 5 000 consumers aged 16 44 across five

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