Exploring the Impact of Internal Social Media Usage on

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Journal of Social Media for Organizations, Exploring the Impact of Internal Social Media Usage on Employee. Engagement,Abubaker Haddud ahaddud emich edu,John C Dugger jdugger emich edu. Preet Gill Preetinder Gill us bosch com, The emergence of internal social media platforms applications is creating opportunities for organizations to. promote collaboration between employees and to improve employee engagement Internal social media applications. provide employees with an easy way to communicate and share personal and professional information with other. co workers A number of research initiatives have explored the technical side of internal social media but little. research has been conducted to explore its potential in enhancing organizational performance through a more. empowered workforce This paper explored the relationship between internal social media usage and employee. engagement within the North American operations of a multinational organization The relationship between the. level and purpose of internal social media usage and company wide self reported competencies was also explored. Data was collected from 1694 employees and the study revealed variations in both internal social media usage and. employee engagement by business division and career bands Tasks being addressed by internal social media were. also identified The results showed that the greater the self reported usage of internal social media the greater the. levels of self reported employee engagement The results provide preliminary evidence that internal social media. usage is associated with the level of employee engagement Also internal social media usage is associated with the. level of self reported competencies of entrepreneurship communication and readiness for change. Human resources internal social media internal social networking enterprise social networking employee. engagement collaboration internal communication organizational performance. INTRODUCTION, Martin 2013 reported that on average in 2010 each of the Fortune 500 companies has adopted more than one. social media platform By 2016 it was predicted that 50 percent of large organizations will have internal Facebook. like social networks Gartner 2013 Due to the rapid expansion of internal social media adoption several attempts. have been made to unlock the potential benefits that this increasingly important tool brings to organizations Jarrahi. and Sawyer 2012 The use of social media technologies has increased across organizations as executives and. managers attempt to leverage the power of the information and knowledge that exists within their companies. Leonardi 2015 Social media continues to gain ground in the enterprise for a wide range of business purposes. Mark et al 2014 Gartner predicted that social media will transform communication and data sharing in the. enterprise It was predicted that by 2016 internal social media will achieve as much importance within the. organization as email and the telephone have contributed Gartner 2013. Chui et al 2012 explored the potential impact of internal social media use within four commercial sectors. consumer packaged goods retail financial services advanced manufacturing and professional services The. research revealed that these social media technologies which create value by improving productivity across the. value chain could potentially contribute 900 billion to 1 3 trillion in annual value across the four sectors A major. part of the research on internal social media focuses on the assessment of its success key factors for successful. implementation and potential areas for improvement Another major research stream shows the many individual. and competitive advantages that accompany the usage of internal social media such as supporting communication. promoting collaboration enhancing relationships between colleagues and improving the individuals and. organizations knowledge base These advantages may lead to more innovation higher morale lower cost reduced. turnover and greater productivity Buettner 2015 Social networking sites have been widely studied from a. consumer perspective however far less research has addressed the challenges and opportunities these sites present. Journal Social Media for Organizations Vol 3 Issue 1 2016 1. Internal Social Media Usage, to organizations Rooksby and Sommerville 2012 Leonardi 2015 suggests that further research should examine.
how individuals approach others to ask for knowledge or how the transfer of knowledge actually occurs Leonardi. also questioned whether an individual s communications provide sufficient cues for their coworkers to infer the. areas in which they are knowledgeable or whether they need their colleagues to be more open about communications. activities and behaviors Buettner 2015 also noticed that people report high usage intention combined with high. ratings on perceived usefulness and low on privacy concerns or a low usage intention combined with low usefulness. and high privacy concern ratings Figure 1 below shows the results of an Altimeter Group survey of 55 companies. which revealed that employees are not widely using their corporate social networks Altimeter Group 2014. Figure 1 Different corporate social network usages Source Altimeter Group 2014. Understanding the role internal social media may play in fostering employee engagement is in its infancy Leonardi. Huysman and Steine 2013 explain that to date most studies of internal social media have been conducted by. scholars within the computer supported cooperative work CSCW and human computer interaction HCI. communities Not many studies have looked at how internal social media usage impacts employee engagement and. overall organizational performance There is however considerable research that demonstrates that employees see. value in social media Shami Nichols and Chen 2014 Mark et al 2014 reported that few studies have examined. how data from social media platforms could be used to understand organizational behavior Huy and Shipilov 2012. wrote that many companies have either not used internal social media applications or have failed to optimize their. use within their organizations Williams 2013 reported that despite significant interest in and widespread adoption. of internal social media along with clear expectations of continued growth in the internal social media market. organizations remain uncertain about business contributions and long term management challenges of internal social. media Nelson et al 2011 suggested that internal media users are drawn to different levels of contribution. depending on their roles in the organization and that different platforms applications may have their own adoption. patterns in an organization, This study addressed whether there was a relationship between an employee s use of internal social media tools and. the level of employee engagement The relationship between an employees usage of Bosch Connect and their. performance on four self reported company wide competencies was explored next Employee usage and their. engagement practices were studied as well The study endeavored to provide possible indications about how internal. social networking is working and also highlights possible reasons why such networking may not be working. Descriptive statistics were used to address the first research question RQ below while inferential tools framed by. hypotheses were used to address the remaining RQs, RQ1 What is the extent of use of Bosch Connect and what apps are receiving the most use. RQ2 How does the level of Bosch Connect usage impact the level of employee engagement. RQ3 What is the impact of Bosch Connect usage on a number of self reported competencies. RQ4 What is the relationship between the level of employee engagement and self reported competencies. This paper continues by addressing background and related work summarizing the literature regarding the overall. use of social medial within workplaces followed by an overview of internal social media This section also provides. Journal of Social Media for Organizations Vol 3 Issue 1 2016 2. Internal Social Media Usage, a brief exploration of efforts that address both employee engagement and internal social media The methodology. section presents the adopted research methodology and data collection tool including information about the. conducted pilot study Research results are presented next followed by a discussion of the findings Finally this. article ends with conclusions and proposed future research thrusts. BACKGROUND AND RELATED WORK,Public social media in the workplace. Social media consists of a set of tools that enables users to become aware of and react to real time information and. evolving content Kaplane and Haenlein 2010 p 61 describe this scenario as a group of internet based. applications that build on the ideological and technological foundations of Web 2 0 and that allow the creation and. exchange of User Generated Content The number of social media users is growing rapidly and for example as of. January 2014 Facebook had a total of 1 19 billion active users monthly with an annual growth rate of 18 percent. Aichner and Jacob 2015, A mere 18 of managers believe social media is important for their business today whereas over 63 predicted.
that social media will be an important part of their business within three years Kane et al 2014 Jennings Blount. and Weatherly 2014 indicated that 73 3 of 262 participants who were employed in a wide range of US. industries used social media for business related purposes 100 of these same participants reported that they used. social media for personal purposes These statistics indicate that internal social media use is extensive for business. purposes but not up to the same level as for personal use. Beyond standardization social media platforms facilitate transparency and both active and passive participation. Tierney and Drury 2013 However the use of social media within the workplace has seen a slow start and many. organizations initially took measures to limit its use Fifty four percent of 1 400 Chief Information Officers of. various organization confirmed that their organizations were banning access to social media within their. organization Duban and Singh 2010 Reporting on a survey conducted by the Society for Human Resource. Management Buttrick and Schroeder 2012 concluded among other things that 43 of companies surveyed. blocked access to social media platforms on company computers and hand held devices because of potential risks. created by employee use Parker Harvey and Bosco 2014 state that social media use within the workplace was. seen as disruptive and to negatively impact productivity and blocking social media sites could be the solution. According to Dougherty 2013 77 of employees who have Facebook spend at least an hour using this social. medium during work hours Diercksen et al 2013 report that UK employees spend an average of 40 minutes on. social media every day With 57 of the surveyed employees using social media for personal use in work hours this. could cost companies over 2 5 billion Chui et al 2012 indicate that the average interaction worker spends an. estimated 28 of the workweek managing e mail and nearly 20 looking for internal information or tracking down. colleagues who can help with specific tasks Potential risks associated with the employees use of social media. during work hours may include wasting time at work behaving unprofessionally leaking disclosing of confidential. information Silnicki 2007 and posting negative comments about the company Jennings Blount and Weatherly. 2014 report the 76 of 141 public and private companies surveyed indicated that they do not have a social media. policy Cairo 2014 advises that to ensure correct use of social media and prevent lost productivity organizations. must develop a social media policy engaging employees in the process Parker Harvey and Bosco 2014. recommend developing a social media policy that may include limiting using social media for personal purposes. Internal or enterprise based social media, The notion of Internal Social Media first emerged in a conference in 2004 O Reilly 2005 McAfee 2009 stated. that enterprise social media are free and easy platforms for communication and interaction Wang and Kobsa 2009. explain that there are two types of online social networks that may be used at work and it is important to understand. the difference between them The first type is general social networking sites that are open to the public for. registration e g Facebook LinkedIn etc The second type is enterprise social networking sites that are internal to. the particular company and thus only open to its employees e g IBM DiMicco et al 2009 Enterprise 2 0 or. internal social networking is a combination of three elements technology social interaction and content. Journal of Social Media for Organizations Vol 3 Issue 1 2016 3. Internal Social Media Usage, development management aiming to improve an organization s business processes The five capability areas for. Enterprise 2 0 are communication collaboration community construction and search Duban and Singh 2010. Buettner 2015 defined internal social media as a social networking site that is operated by a company whose. access is restricted to members of this company and that offers the members of the company the possibility to set up. a personal profile and to connect with other members of the company These sites may include the following tools. Also internal social media usage is associated with the level of self reported competencies of entrepreneurship communication and readiness for change KEYWORDS Human resources internal social media internal social networking enterprise social networking employee engagement collaboration internal communication organizational

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