Electronic commerce University of London

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This guide was prepared for the University of London International Programmes by. Dr James Ohene Djan, This is one of a series of subject guides published by the University We regret that due to pressure of work the author is. unable to enter into any correspondence relating to or arising from the guide If you have any comments on this subject. guide favourable or unfavourable please use the form at the back of this guide. University of London International Programmes,Publications Office. 32 Russell Square,London WC1B 5DN,United Kingdom,www londoninternational ac uk. Published by University of London,University of London 2008. The University of London asserts copyright over all material in this subject guide except where otherwise indicated All rights. reserved No part of this work may be reproduced in any form or by any means without permission in writing from the. publisher We make every effort to respect copyright If you think we have inadvertently used your copyright material please. let us know,Introduction to Study Guide 1,1 Introducing electronic commerce 7.
Introduction 7,Student reading 7,Learning objectives 7. Subject summary 8,Chapter overview 8,The second wave of e commerce 8. Definition of e commerce 8,Categories of e commerce 8. The nature of e commerce 10,The historical development of e commerce 11. Electronic data interchange 11,The dot com boom bust and rebirth 11.
The rebirth of e commerce 11,The second wave 12, Business models revenue models and business processes 13. Traditional commerce and business processes 13,Advantages of electronic commerce 14. Disadvantages of electronic commerce 15,Economic forces and electronic commerce 15. Value chains in electronic commerce 16,Industry value chains 16. SWOT analysis evaluating business unit opportunities 16. International nature of electronic commerce 17,Review questions 18.
True False questions 18,Multiple choice questions 19. Essay questions 20, 2 Technology infrastructure the internet and the world wide web 21. Introduction 21,Student reading 21,Learning objectives 21. Subject summary 22,Chapter overview 22,The internet and the world wide web 22. Emergence of the world wide web 23,Packet switching networks 23.
Transmission control protocol internetworking protocol TCP IP 24. IP addresses and domain names 24,Webpage request and delivery protocols 25. Other internet protocols 25,Unsolicited commercial e mail UCE 25. Markup languages and the web 26,Internet connection options 27. Connectivity overview 27,Review questions 29,True False questions 29. Multiple choice questions 29,Essay questions 30, 3 Selling on the web revenue models and building a web presence 31.
Introduction 31,Student reading 31,Learning objectives 31. Subject summary 32,Chapter overview 32,Revenue models 32. Revenue models in transition 34,Revenue strategy issues 35. Creating an effective web presence 36,Consumer centric website design 38. Connecting with consumers 38,The nature of communication on the web 38.
Measuring website effectiveness 39,Review questions 40. True False questions 40,Multiple choice questions 40. Essay questions 42,4 Marketing on the web 43,Introduction 43. Student reading 43,Learning objectives 43,Subject summary 44. Chapter overview 44,The four Ps of marketing 44, Communicating with different marketing strategies 44.
Market segmentation 45,Market segmentation on the web 45. Offering consumers a choice on the web 46, Beyond market segmentation consumer behaviour and relationship intensity 46. Consumer relationship intensity and life cycle segmentation 46. Five stage model of consumer loyalty 46, Acquisition conversion and retention of consumers 47. Consumer acquisition conversion and retention the funnel model 47. Advertising on the web 48,Banner ads 48,Other web ad formats 48. Sites sponsorships 49,Effectiveness of online advertising 49.
E mail marketing and permission marketing 49,Combining content and advertising 49. Outsourcing e mail processing 49, Technology enabled consumer relationship management 50. CRM as a source of value in the marketspace 50,Creating and maintaining brands on the web 50. Elements of branding 50,Emotional branding vs rational branding 50. Brand leveraging strategies 51,Brand consolidation strategies 51.
Costs of branding 51,Affiliate marketing strategies 51. Viral marketing strategies 52,Search engine positioning and domain names 52. Search engines and web directories 52,Paid search engine inclusion and placement 52. Website naming issues 53,Review questions 54,True False questions 54. Multiple choice questions 54,Essay questions 55, 5 Business to business strategies from electronic data interchange to electronic commerce 57.
Introduction 57,Student reading 57,Learning objectives 57. Subject summary 58,Chapter overview 58,Purchasing logistics and support activities 58. Direct vs indirect materials purchasing 59,Support activities 60. E government 61,Network model of economic organization 61. Creating network organisations 61,Electronic data interchange 61.
Early business information interchange efforts 61,Emergence of broader EDI standards 62. How EDI works 62,Value added networks 63,Advantages of using a value added network VAN 64. EDI on the internet 64,Open architecture of the internet 64. Financial EDI 64, Supply chain management using internet technologies 65. Value creation in the supply chain 65,Advantages of using supply chain management 65.
Increasing supply chain efficiencies 65, Using materials tracking technologies with EDI and electronic commerce 65. Creating an ultimate consumer orientation in the supply chain 66. Building and maintaining trust in the supply chain 66. Electronic marketplaces and portals 66,Independent industry marketplaces 66. Review questions 67,True False questions 67,Multiple choice questions 67. Essay questions 68, 6 Online auctions virtual communities and web portals 69. Introduction 69,Student reading 69,Learning objectives 69.
Subject summary 69,Chapter overview 69,Origins of auctions 70. Types of auction 70,Online auctions and related businesses 70. General consumer auctions 71,Specialty consumer auctions 71. Consumer reverse auctions and group purchasing sites 71. Business to business auctions 72,Business to business reverse auctions 72. Auction related services 72,Virtual communities and web portals 73.
Early web communities 73,Web community consolidation 73. Web communities in the second wave of electronic commerce 74. Revenue models for web portals and virtual communities 74. Web portal revenue models 74,Review questions 75,True False questions 75. Multiple choice questions 75,Essay questions 76, 7 The environment of electronic commerce legal ethical and tax issues 77. Introduction 77,Student reading 77,Learning objectives 77. Subject summary 78,Chapter overview 78,The legal environment of electronic commerce 78.
Borders and jurisdiction 78,Jurisdiction on the internet 79. Subject matter jurisdiction 80,Ethical issues in electronic commerce 80. Conflict of laws 80, Contracting and contract enforcement in electronic commerce 81. Contract enforcement in electronic commerce 81, Use and protection of intellectual property in online business 81. Website content issues 82,Domain names cybersquatting and name stealing 82.
Protecting intellectual property online 82,Defamation 82. Deceptive trade practices 83,Ethics and web business policies 83. Privacy rights and obligations 83,Taxation and electronic commerce 84. Online crime terrorism and warfare 84,Online crime 84. Review questions 85,True False questions 85,Multiple choice questions 85.
Essay questions 86,8 Web server hardware and software 87. Introduction 87,Student reading 87,Learning objectives 87. Subject summary 87,Chapter overview 87,Web servers 88. Types of websites 88,Choosing a web server 88,Web client server communication 89. Two tier client server architecture 89, Three tier and n tier client server architectures 89.
Dynamic content 89,Software for web servers 89,Operating systems for web servers 89. Web server software 90,Apache HTTP server 90,Microsoft internet information server 90. Sun Java system web server 90,Electronic mail e mail 91. E mail benefits 91,E mail drawbacks 91,Solutions to the spam problem 91. Web site and internet utility programs 92,Finger and ping utilities 92.
Tracert and other route tracing programs 92,Telnet and FTP utilities 92. Indexing and searching utility programs 92,Data analysis software 93. Link checking utilities 93,Remote server administration 93. Web server hardware 93,Server computers 93,Web server performance evaluation 93. Web server hardware architectures 94,Review questions 95.
True False questions 95,Multiple choice questions 95. Essay questions 96,9 Electronic commerce software 97. Introduction 97,Student reading 97,Learning objectives 97. Subject summary 97,Chapter overview 97,Web hosting alternatives 98. Basic functions of electronic commerce software 98. Shopping cart 98,Transaction processing 99, Advanced functions of electronic commerce software 99.
Middleware 99, Enterprise application integration and databases 99. Web services 100,Integration with ERP systems 100, Electronic commerce software for small and midsized companies 100. Mall style commerce service providers 100, Estimated operating expenses for a small web business 100. Electronic commerce software for midsize to large businesses 101. Electronic commerce software for large businesses 101. Enterprise class electronic commerce software 101,Customer relationship management software 101. Supply chain management software 101,Content management software 102.
Knowledge management software 102,Review questions 103. True False questions 103,Multiple choice questions 103. Essay questions 104,10 Electronic commerce security 105. Introduction 105,Student reading 105,Learning objectives 105. Subject summary 105,Chapter overview 105,Copyright and intellectual property issues 106.
Managing risk 106,Security for client computers 106. Cookies 107,Web bugs 107,Active content 107,Java applets 107. JavaScript 108,ActiveX controls 108,Graphics and plug ins 108. Viruses worms and antivirus software 108,Digital certificates 108. Steganography 109,Physical security for clients 109.
Communication channel security 109,Secrecy threats 109. Necessity threats 110, Threats to the physical security of internet communications channels 110. Threats to wireless networks 110,Encryption solutions 111. Ensuring transaction integrity with hash functions 111. Ensuring Transaction Integrity with Digital Signatures 111. Guaranteeing transaction delivery 111,Security for server computers 111. Web server and database threats 112,Other programming threats 112.
Firewalls 112,Organizations that promote computer security 112. Other organizations 113,Computer forensics and ethical hacking 113. Review questions 114,True False questions 114,Multiple choice questions 114. Essay questions 115, 11 Answers for multiple choice true false and essay questions 117. Introduction to the subject guide, Electronic commerce or e commerce has evolved over the years to become a major channel through.
which businesses can exchange goods and services coordinate production and market to customers By. harnessing the power of the internet electronic commerce has changed the way in which organisations. conduct business The ever increasing sophistication of websites intranets and extranets has led to. advanced web applications being used to address the needs of customers. Although the downturn in e commerce activities at the end of the 20th century led to many new. businesses failing it has subsequently been followed by a second wave of e commerce that is more. international in nature more dynamic in terms of business and revenue models and more effective in. terms of utilising internet services to address customer needs Today organisations around the world are. using e commerce to satisfy their communication and business needs This subject guide is designed to. support you when studying the University of London BSc in Computing and Information Systems. course unit Electronic Commerce,The subject guide consists of. Extensive study notes on a complete course in e commerce. A set of multiple choice true false and essay style questions on each topic covered in the. subject guide, Sample exam papers to allow you to apply and test the skills and knowledge you have. In this introductory chapter the following aspects of the course unit are covered. aims objectives and learning outcomes,the subject guide content and structure. course textbook and further reading,guide to effective study. assignments and examination,Aims objectives and learning outcomes.
The aim of this course is to equip you with a detailed understanding of the major i. Electronic commerce J Ohene Djan CO3323 2008 Undergraduate study in Computing and related programmes This is an extract from a subject guide for an undergraduate course offered as part of the

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